Live@Lunchtime Webinar – Putting your Best Foot Forward – Optimising Reimbursement Submissions for Success

The MRII Live@Lunchtime Webinar Series is free for MRII members, €25 for non-members.


Speaker: Brenda Dooley, Founder and CEO, AXIS Healthcare Consulting Ltd.

  • In this webinar you will hear about the why ,when and how to engage Expert Opinion for reimbursement applications.
  • You will gain insights into the PRMA timelines and processes in Ireland and you will develop a deeper understanding on the issues being faced in Irish market access.

Brenda Dooley is the founder and Chief Executive Officer of AXIS Healthcare Consulting Ltd. She established AXIS in early 2012 to help pharmaceutical and biotechnology companies achieve success in reimbursement applications for novel and innovative medicines in Ireland. With 15+ years in Market Access, Brenda is an expert strategist and combines her natural flair for solving complex problems with a genuine interest in helping clients navigate a successful path to reimbursement.

Having developed over 75+ reimbursement submissions to date, Brenda knows that a personal, customised approach is fundamentally important for successful submissions to agencies such as Irelands NCPE, Scotland’s SMC and BeNeLuxA.

A former Registered General and Paediatric Nurse, Brenda holds a BA (Hons) in Business, a Diploma (Hons) in Financial Management and a MSc (Hons) in Health Economics from the National University of Ireland, Galway (NUI Galway).

Brenda is a member of NUI Galway’s Audit Committee and has a strong interest in corporate governance.