To inform healthcare professionals on the company’s products.
To establish in the healthcare professionals mind the place and role of products and prescriptions (pack/strength) in relation to each other and to competition.
To generate a focus for implementation of current best practice, based on research into disease processes from leading journals.
Healthcare Industry Representatives are the link between the healthcare sector and the medical profession. The promotion of a company’s products is by surgery visits and or presentations at gatherings of HCPs at clinical meetings.
Healthcare Industry Representatives generally have a responsibility for a territory defined by number of ‘contacts’ and geographic location, also by GP and/or hospital focus.
The company image and product view that a Doctor forms depends greatly on the degree of professionalism the representative displays in day to day activities. Integrity and commitment are key.
To be an expert in their field and to act as a point of contact if any queries arise with their specific medicines.